 Michael Midghall is the founder and principal of Fusion MR LLC, a full-service market research firm focused on new sustainable-product design (for end-user clients) and advanced online survey programming & hosting (for partner clients.)
Since 2001, Fusion MR has completed over 300 projects. The company uses advanced research techniques and software to create, administer and analyze sophisticated surveys including those using Conjoint Analysis and MaxDiff Scaling. Modeling marketing (product, price, promotion, distribution) opportunities in terms of scenarios – purchase, usage, disposal – that enable measurement of product/brand preference, in a competitive setting and along a price spectrum, characterize the firm’s expertise. In addition to his responsibilities at FMR, Michael is an associate at Davis, Hibbitts & Midghall, Inc and a member of the Sustainable Branding Collaborative. Prior to starting Fusion MR, Mr. Midghall researched, developed and marketed products for Intel Corporation. He has a B.S. in electrical engineering from the University of Massachusetts (class of ’86) and an MBA with marketing & new venture analysis concentration from the University of Tennessee (class of ’95). He completed the Principles of Marketing Research Certification in ’02 and continues his education through industry conferences, workshops & journals. |
 Ronald Hope has been working with Fusion MR since he was a student at Portland State University. He linked up with Michael through a volunteer opportunity from the AMA with a local NGO. Ronald found common ground with the Fusion MR founder in their desires to advance the sustainability movement. Once the volunteer opportunity came to an end, work with Fusion MR began. Since that day back in 2008, Ronald has been programming surveys, and is beginning to manage that portion of the business along with related web and sustainability projects.
Ronald holds a B.S. in Marketing and a B.S. in Advertising Management from Portland State University. With a strong affinity for sustainability, both at work and at home, it was only fitting that Ronald work with Fusion MR and help drive sustainable business forward through targeted market research. In his spare time, Ronald is an avid photographer, photographing both commercial work and weddings. Many of the photographs on this site are work of Ronald Hope. |
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