“Be the change that you wish to see in the world.”

– Mahatma Gandhi

about us
We are serious about the quality and effectiveness of our market research. But, we’re different than most market research companies. We are committed to delivering high quality market research that supports sustainable businesses, and helps them be more successful. We’re also committed to making our own business as sustainable as possible. (Our goal is an eco footprint of zero within five years.) Yes, our path is a more difficult than other’s. But, it’s also much more rewarding. As you read about our mission and manifesto, our bios and our sustainability plan, we think the differences between us and others will be apparent. If you value these differences contact us and let us know. We’re always looking to support others in their quest for more driving sustainable lifestyles.
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  • Our Story
    Our Story

    In 2001 Fusion MR was created for a specific purpose: deliver great market research to help companies ‘fuse’ products with target markets to maximize demand. To support the mission, services were created based on the most effective new product design market research techniques – ethnography and conjoint analysis.

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  • Bios

    Michael Midghall – A passion for figuring out the “fuzzy front end” of new product development led Michael Midghall to found Fusion MR. He uses advanced research techniques (such as ethnography, conjoint analysis, MaxDiff) to help clients efficiently learn market perceptions and insights that lead to wise marketing mix decisions, thereby reducing risk and maximizing success.

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  • Sustainability Plan
    Sustainability Plan

    At the end of 2012 Fusion MR set the goal for reaching an eco-footprint of zero by 2017. Each year we create a sustainability plan to communicate our successes, changes made, and lessons learned.

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  • Sustainability

    In 2012 Fusion MR set the goal to reduce its eco-footprint to zero by 2017. The goal encompasses both business and personal activities. After all, one is not living sustainably if they are at sustainable at work, but not at home, or vice versa.

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