FUSION MR | DESIGN FOR SUSTAINABLE LIFESTYLES BLOG
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DESIGN FOR SUSTAINABLE LIFESTYLES BLOG

DESIGN FOR SUSTAINABLE LIFESTYLES

Posted by Michael Midghall in Sustainability

In the not too distant future, humans will learn to live sustainably or else our race will perish. Sustainability means to continue without end; to meet current needs without compromising future generations’ ability to do so, to use the Earth’s resources at a rate slower than they regenerate. Without man…

MARKET RESEARCH & SUSTAINABILITY ETHICS

Posted by Michael Midghall in Sustainability

Doing the right thing supersedes race, religion and economic interests, right? And yet, when I review the standard market research industry’s ethics they do not explicitly acknowledge that social and environmental ethics supersede business ethics. In other words, is it okay for a market researcher to be complicit in the…

HOME FOR SALE

Posted by Michael Midghall in Small Business

Last month I was confronted with a situation which exemplifies what my customers experience each time they open their selves up to a market research survey. My realtor, Andrew, and Staged to Sell consultant, Michelle, both advised that I make a number of changes in order to increase the selling…