FUSION MR | Sustainability
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Sustainability

DESIGN FOR SUSTAINABLE LIFESTYLES

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In the not too distant future, humans will learn to live sustainably or else our race will perish. Sustainability means to continue without end; to meet current needs without compromising future generations’ ability to do so, to use the Earth’s resources at a rate slower than they regenerate. Without man…

Posted by Michael Midghall in Sustainability no comments / READ MORE

MARKET RESEARCH & SUSTAINABILITY ETHICS

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Doing the right thing supersedes race, religion and economic interests, right? And yet, when I review the standard market research industry’s ethics they do not explicitly acknowledge that social and environmental ethics supersede business ethics. In other words, is it okay for a market researcher to be complicit in the…

Posted by Michael Midghall in Sustainability no comments / READ MORE