“If we think systematically, we will stop asking, “How much is nature worth?” We will know that we are a piece of nature ourselves.”
Ours is a market research business. We help clients, through market input, to optimize the design of products that must be in alignment with price, promotion, distribution and brand position strategies in order to maximize profit. We now have an awesome responsibility: change the way we approach market research to prioritize environmental & social responsibility within our framework to ensure clients receive the right information for making positive change towards sustainable business success … and to influence other market researchers to do the same. Market research today must take a broader, smarter view … and we do.
Basic science teaches us that plant life sustains all creatures on planet earth. Energy from the sun along with fresh air, fresh water and nutritious soil are the essential ingredients for sustaining all life on earth. This fact must be better recognized and respected by all organizations that wish to economically profit from society. The Fossil Fuel Resistance Movement sponsored by 350.org is just one of several environmental and social cause movements that are fortunately making us aware that business as usual is not okay, today.
New innovation techniques, like biomimicry, allow business to profit by following the lead of nature.
Five measureable characteristics of human well being (or a flourishing life):
From positive psychologist Martin Seligman’s book, Flourish.
We like organizations that monitor for, and steer clear of unethical behavior. They operate at the opposite end of the spectrum. Organizations whose mission is to help their customers flourish are today’s real leaders and tomorrow’s heroes.
Change – be a leader, be an e3 business.