In the not too distant future, humans will learn to live sustainably or else our race will perish. Sustainability means to continue without end; to meet current needs without compromising future generations’ ability to do so, to use the Earth’s resources at a rate slower than they regenerate. Without man…
Doing the right thing supersedes race, religion and economic interests, right? And yet, when I review the standard market research industry’s ethics they do not explicitly acknowledge that social and environmental ethics supersede business ethics. In other words, is it okay for a market researcher to be complicit in the…
Last month I was confronted with a situation which exemplifies what my customers experience each time they open their selves up to a market research survey. My realtor, Andrew, and Staged to Sell consultant, Michelle, both advised that I make a number of changes in order to increase the selling…