FUSION MR | Services | FUSION MR | Market Research For Sustainable Business Success


“What’s measured improves”

– Peter Drucker

for positive change
Our services are grounded in solid market research techniques, but our perspective factors social and environmental impacts throughout the lifecycle from cradle to disposal. The result — our work lends a hand to the development of e3 solutions (economic x equitable x ecological) and the long-term success of client organizations.
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  • Market Sizing
    Market Sizing

    Determining a market’s size and the viability of a new product (or service) opportunity is a multifaceted and iterative process. The necessary research is part qualitative, part quantitative with estimates drawn while the product definition is changing in the background.

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  • New Product Design
    New Product Design

    The design, development and introduction of any new product or service is a challenge. Hundreds to thousands of correct decisions need to be orchestrated in concert among many players over a period of time in a changing environment.

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  • Brand Equity & Pricing
    Brand Equity & Pricing

    What do consumers know about your product or service that differentiates it enough for them to notice? What do they know about your company that’s worthy of a premium price? How do they value your entire benefits package, your brand’s value, relative to competitors?

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  • Satisfaction & Engagement Programs
    Satisfaction & Engagement Programs

    All companies make mistakes and fail to meet at least some customer and employee expectations. Some companies learn about these issues, make the necessary adjustments and thereby continuously improve.

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