Fusion MR incorporates three distinct methods within its Market-optimized Design (MoD) Research Framework. In-depth interview and observation are often combined to address qualitative issues. Market-wide validation is achieved through surveys of representative population samples. The ability to identify and understand differences between key segments, such as the innovator, early and late adopter segments for new products, is paramount to success. The triangulation of different methods to study marketing issues provides strong validation of insights and understanding gained. Using the MoD Research Framework, Fusion MR designs in triangulation to ensure strong validity and high reliability in delivered results so our client’s important decisions can be made with greater confidence.